Google has announced that they are going back on the advertising deal made earlier this year with Yahoo. The deal was Yahoo’s effort to resist the hostile takeover that Microsoft was attempting by creating revenue through the display of Google ads on Yahoo sites.
The proposed deal did bring up countless antitrust questions from those within the Department of Justice. It has since been recognized as a way for Yahoo and Google to wave off and weaken Microsoft’s buying position, but now that Yahoo and Google have split for obvious legal reasons, what remains of Microsoft? Will they make another stab at Yahoo or will Yahoo attempt the impossible and merge with AOL for salvation of both companies.
Either way, it should prove interesting and we will keep you updated.
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