According to Microsoft, the Joint Photographic Expert Group (JPEG) is considering standardization of the company’s HD Photo file format, for now titled "JPEG XR."

Originally called Windows Media Photo, it claims higher compression efficiency, better image fidelity, and more flexible editing options. Sensor and camera makers like Foveon and Hasselblad are in favor, and JPEG said,

"We are voting on consideration of this new file format for standardization because we believe it will foster breakthrough, innovative products and services in the photography and printing industries that will have widespread value for consumers around the world."