The way I see it, if you’re going to brave the freezing temperatures while climbing a steep hill for some sledding action, why not do it in style? Like Ferrari, Porsche must have realized there’s not a lot of money to be made selling their low-priced sports cars, so marketing their brand name and design prowess was probably the only way the company could pay the bills.

The sled itself has a very aerodynamic design, with metal runners and an actual suspension system on the front, steerable skid. There’s even a horn to make sure other riders get out the way when you’re careening down the hill. And while you might think that’s frivolous, if you hit someone and they see you’re wealthy enough to be riding a Porsche sled, you can guarantee there’ll be an expensive lawsuit on your hands for all their pain and suffering.

-Thanks OGizmo for the info