The Lowe Ginkgo agency in Montevideo created an ad for a new deodorant to be launched in Uruguay. The ad was placed in magazines that edited the best parts, but had this message for frustrated readers:

To complete this ad send AXE to 2345 after 9 pm.

Once the server received the SMS text message it replied with a MMS picture of the model from the ad without the editing, so the best parts could now be viewed.

Absolutely genius.

In Marlton, New Jersey thieves broke the store front window of an Apple store, then proceeded to steel 23 Macbook Pros, 14 iPhones, and 9 iPod Touches, all in 31 seconds.

The thieves fooled a security guard into thinking they had a gun in the security surveillance video obtained by WPVI-TV.

The loss was nearly $100,000 worth of merchandise that was on display. At the moment police have no idea who the thieves are because they all kept their faces covered.

This takes smash-and-grab to a whole new level.

Keep reading to see the video.

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Joost may have lost the online video war to Hulu a while ago, but they may have won the battle to bring the format to iPhones. The company has released a new iPhone app which streams over 46,000 videos for free, including full movies such as Men in Black and Starship Troopers.

Reviewers indicate that the app crashes more often than they’d like, and the navigation UI is a bit wonky. Still, having 46,000 movies at your fingertips wherever you are at any time is enough to deal with early version bugs. The app is out now and best of all, it’s free. What are you waiting for?

Linux has finally been ported to the iPhone and iPod touch. Several independent developers have masterminded the project, bringing everyone’s favorite open-source OS to Apple’s handhelds. It may not offer any touchscreen drivers, sound or WiFi support, its still the first step to hack heaven.

The team also has dropped hints that they may be thinking about porting Android in the near future. Below is a video of how to get the OS going on your iPhone and yeah, thank us later. Happy holidays.

The British Advertising Standards Authority has banned another Apple iPhone ad. This one apparently fibs regarding the speed of the device, which you can see below. Britain claims it is a misleading ad. Watch it and see for yourself: