Roku has announced a partnership with entertainment giant Netflix in order to bring HD streaming to consumers by the end of the year. Currently, Netflix offers no option to instantly stream content in high definition. Roku will be releasing a $99 dollar standalone Netflix player that will feature HD streaming, according to the company’s VP of Consumer Products. They also promise a tweaked interface to "suit all of those extra pixels." The unit will even be able to handle all of that HD streaming goodness at a lower bitrate than previously expected.