Apple has launched a new campaign, self-proclaiming themselves as producers of the greenest notebooks ever. The ad is mainly about their new unibody aluminum construction and glass displays that were one of the highlights at the most recent Macworld event.

Among other changes from standard notebooks, the new Macbooks have eliminated the use of toxins such as mercury that are found in other notebooks computers.

Apple also brags about the energy efficiency of their notebooks, claiming that they run on 25% power of a single lightbulb now that the LCDs are backlit by the use of LEDs.

Steve Jobs promised to eliminate all toxic materials from Apple hardware by the end of 2008.