Google Launches DoubleClick Ad Exchange Network


google doubleclick ad exchange 1 Google Launches DoubleClick Ad Exchange Network

Google has just launched their DoubleClick Ad Exchange which brings together all types of display ad buyers and sellers, as well as AdWords, and delivers those ads to AdSense publisher web sites.

Through the new DoubleClick Ad Exchange big-time and small-time advertisers can now buy targeted display ads on thousands of DoubleClick ad-serving websites, which could boost Google’s revenue, and hurt Yahoo in the display adverting market.

Traditionally, publishers and advertisers using Google’s AdSense and AdWords products would have to manually plan their display ad campaigns. Now, publishers can tap into Google’s ecosystem for ads where prices are set in a real-time auction and advertisers can access a large pool of inventory within one platform.

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Short Link - http://ngurl.me/4pb Posted on September 18, 2009 at 10:45 am (PST)
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Google Analytics and Google Adsense Code Placement Order


google analytics code placement order Google Analytics and Google Adsense Code Placement Order

There have been a lot of complaints that Google Analytics does not always track Google AdSense data accurately, and there is a reason for the errors.

In order for Google Analytics to track Google AdSense data properly the code for your Google Ad Manager, AdSense Analytics Code (ASAC), Google AdSense ads, and Google Analytics code, must be placed into your web site template files in the proper order.

If you use Google Ad Manager then that code will be pasted into the your template files of your website first in between the HTML <head></head> tags as shown in the example below.

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Latest comments by:

  • Nikolas
    Hello and thank you for your useful articel. The instructions you gave were clear but when I checked the source code ...



Short Link - http://ngurl.me/qm Posted on September 4, 2009 at 10:01 am (PST)
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Tracking Multiple Domains with Google Adsense Analytics Code


google analytics adsense multiple domains 1 Tracking Multiple Domains with Google Adsense Analytics Code

Bloggers, and web site owners, that have more than one domain name may be surprised to learn that they cannot track their AdSense statistics automatically.

Google purchased a web site statistics company called Urchin many years ago, and turned it into a free service called Google Analytics. Last year Google made it possible to link your AdSense account to Google Analytics. Domain name owners who had a single domain name, as well as owners of multiple domain names, linked their domains to Google Analytics so their AdSense traffic could be tracked, but there is an extra step that owners of multiple domain names may have missed.

First let’s check to see if Google Analytics is tracking your AdSense traffic. Go to the Google Analytics home page and login. You should see your domain name listed, so click the View report link.

google analytics adsense multiple domains 2 Tracking Multiple Domains with Google Adsense Analytics Code

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Latest comments by:

  • Adrian
    I have a problem with integrate adsense and anaytics. I hace same e-mail for adsense and analytics, but a i see ...
  • Adrian
    i write to this mail, but don\'t reply :(



Short Link - http://ngurl.me/1hu Posted on September 4, 2009 at 9:13 am (PST)
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