Lenart Studio Pimps the Surfboard Right

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It’s embarrassing enough that I live within 5 minutes of Malibu (one surfing spot in Southern California, for those who don’t live around these parts) and don’t surf. If I did, I certainly wouldn’t be able to afford Lenart Studios’ GPS,  LCD, and two-way radio-equipped uber-surfboard. I mean, the thing can alert emergency services if you try to tackle a wave that’s too gnarly, or whatever. No pricing, and this is likely to be a custom-ordered piece of art. And they’ll probably be able to sell some engineering talent to other companies, having figured out how to make such delicate electronics withstand the harshness of surfing, dude.